When you’re starting up your business or trying to grow it, one of the things you’re told over and over is to keep your ‘brand’ in mind. You’re told that everything ties back to your brand, because it’s the central component of your business.
Why should your loyalty program be any different? It should reflect who and what you are as a company and give your customers a better connection to what makes you the best choice for them, whatever your industry might be. Here are three ways a loyalty program can help during the process of building your brand.
Boost Your Reputation
Your reputation is your most important asset. Loyalty programs are a boon to both new and loyal customers. The new customer is given an incentive to stick around even after purchasing, just to see what else you might have in store for them. Meanwhile, the loyal customer is made to feel that they are important and valued. When this is the case, you also increase the likelihood that customers will tell friends and family (or social media) about your brand, and that will in turn bring in more new customers. Even now, word of mouth is a brand’s best friend.
It Has Been Proven to Boost Growth
In the age of social media, getting people to talk about your brand is the way to boost growth. People who are happy and feel valued will want to talk about and share their experiences. Once you have your reputation solidified and you have people talking about your brand, that talk will continue spreading out in ripples. Those ripples are bringing more and more people in.
You Can Provide In-Store Or Digital Rewards (Or Both)
Whether your customers shop primarily online or in person, you can tailor your rewards to them. Offer discounts in store if that’s where the majority of purchases are made, or if you have more people purchasing online for a time, offer better rewards there. The choice is up to you, and it benefits all parties.
If you’d like to learn more, please contact us today!