Starbucks Rewards: Rewards & Loyalty Programs That Work

Statistics show that 87% of consumers in the U.S. want loyalty programs from  businesses. The Starbucks Rewards program is a rewards & loyalty program that works. The Starbucks Rewards program had over 7 million active users in 2014. One in three U.S. Starbucks transactions is paid for with a Starbucks Card. Starbucks cards can be registered and added to the Starbucks mobile app to accumulate points which translate into points toward free food or drinks. Cards can also be purchased and reloaded through the app.

Earlier this year, Starbucks upgraded their loyalty program to reward customers with more points based on spending. Rather than getting one star per visit, customers now get two stars per dollar spent. They also implemented bonus days called Double Points days which give Gold users double the points per dollar on these designated days. This change gives customers more for their money as opposed to rewarding them for just showing up. Customers who spend $20 are rewarded 40 stars instead of the 1 star they would have gotten under the previous program.

Starbucks has increased its user numbers to 11.1 million in the U.S. in 2016. By making their incentives something that consumers want (free food and drinks) and by making it easy to accumulate points (using a registered Starbucks gift card or through the mobile app), Starbucks has tapped into something that consumers will stick with, an easy and fun to use loyalty program. It brings the company repeat business as well which is the point, after all.

For more information on how to create brand loyalty and boost profits by starting your own loyalty program, contact us.

Loyalty programs that work: Wyndham Rewards

For companies interested in starting their own loyalty and rewards program, understanding how successful such a program could be is a good starting point. In order to gain more insight, companies may wish to look into a specific company that has a rewards & loyalty program that works.

The Wyndham Rewards program offered by Wyndham Hotel Group recently snagged the top spot in hotel rewards programs. The program allows hotel and resort visitors to earn points in hopes of gaining rewards, such as a free night’s stay. In order to take advantage of this Wyndham Reward, customers must earn 15,000 points, which they accumulate through qualifying hotel stays.

In addition to earning the redeemed-for reward itself, Wyndham also offers perks for simply redeeming the points. These perks may be for admission to local attractions for the area in which the points were redeemed, such as cooking classes or tickets to a museum. Individuals may also purchase points if they are just shy of their goals.

Goals are important when building a successful rewards program as customers often enjoy having a end-result to work toward. Additionally, the closer customers get to their desired goal, the more quickly they may attempt to earn the necessary points.

Most people love feeling as if they are getting more for their money, and rewards and loyalty programs are a great way to help individuals generate that feeling while the business itself generates new and returning customers. Contact Loyal Loops to learn how your business can increase profits and customer satisfaction.

5 Reasons Why Customer Feedback Is Important to Your Business’ Success



Customer feedback is the hidden key to a thriving business. In addition to highlighting opportunities for improvement, customer feedback will help you identify your company’s greatest strengths. Failure to seek customer feedback can cause your business to stagnate or decline and can even drive business into the arms of your competition. Below are the top five reasons why customer feedback is important to the success of your business.

1) Customer feedback helps you understand what makes your customers tick. Successful business owners make a point to really get to know their customers and understand their individual needs and desires.

2) Requesting feedback from your customers shows them that you value their input. When you ask customers for their feedback, it shows them that their thoughts and opinions are important.

3) Customer feedback helps you make your business the best it can be. Maximizing customer satisfaction and obtaining repeat business are two primary goals for nearly every business. Customer feedback provides valuable suggestions to help raise customer satisfaction andincrease repeat business.

4) Obtaining customer feedback provides an objective review of your business. Sometimes it is difficult for business owners to stand back and review their business practices and products with an objective eye. Customer feedback provides an excellent means of obtaining unbiased reviews of a business.

5) Customer feedback helps you plan for the future. Customer feedback is useful to business owners as they plan their inventory, update their menus and plan for the year ahead.

Clearly, customer feedback plays a critical role in the success of a business. By providing business owners with valuable insight about their customers and by offering valuable suggestions for the future, customer feedback is one of the best tools a business owner can use to grow and improve.