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Why You Need a Loyalty Program

A steadily increasing customer base is something all businesses want, and one way to get more people to notice your business is to begin a customer loyalty program that rewards them for doing business with you. The benefits to offering these programs are many.

People like being rewarded, and they like the idea of getting needed services for free; if they know the loyalty program will result in these benefits, they’ll do more and more business with you. That stable customer base will also bring in new customers through referrals. As those referrals become steady customers, they’ll refer more people, and so on.

Customer loyalty programs also make you stand out, if you make the rewards useful and fairly substantial. These programs don’t have to be elaborate; they can be as simple as cafes offering free coffee after a certain number of purchases, or a copy shop offering free color copies or brochure printing after a certain number of transactions. But if you offer that free coffee fairy frequently, or you make your most popular copy service free, customers will see doing business with you as a great way to save their own budgets.

Loyalty programs that give you repeat business also enhance your local reputation. Repeat customers are often on a first-name basis with employees, and this can actually make your business seem friendlier and more supportive of the community. Loyalty programs don’t take much energy to implement or maintain, making them one of the easiest ways to make your business a success.