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3 Ways Loyalty Programs Help When Building Your Brand

When you’re starting up your business or trying to grow it, one of the things you’re told over and over is to keep your ‘brand’ in mind. You’re told that everything ties back to your brand, because it’s the central component of your business.

Why should your loyalty program be any different? It should reflect who and what you are as a company and give your customers a better connection to what makes you the best choice for them, whatever your industry might be.  Here are three ways a loyalty program can help during the process of building your brand.

Boost Your Reputation

Your reputation is your most important asset. Loyalty programs are a boon to both new and loyal customers. The new customer is given an incentive to stick around even after purchasing, just to see what else you might have in store for them. Meanwhile, the loyal customer is made to feel that they are important and valued. When this is the case, you also increase the likelihood that customers will tell friends and family (or social media) about your brand, and that will in turn bring in more new customers. Even now, word of mouth is a brand’s best friend.

It Has Been Proven to Boost Growth

In the age of social media, getting people to talk about your brand is the way to boost growth. People who are happy and feel valued will want to talk about and share their experiences. Once you have your reputation solidified and you have people talking about your brand, that talk will continue spreading out in ripples. Those ripples are bringing more and more people in.

You Can Provide In-Store Or Digital Rewards (Or Both)

Whether your customers shop primarily online or in person, you can tailor your rewards to them. Offer discounts in store if that’s where the majority of purchases are made, or if you have more people purchasing online for a time, offer better rewards there. The choice is up to you, and it benefits all parties.

If you’d like to learn more, please contact us today!

The Quick and Simple Guide to Increasing Profits Using a Rewards Program

Repeat customers are the key to increasing your profits as a small business. But even with the most responsive service and top-quality results, it’s difficult to keep customers coming back for more.

If you’re searching for ways to increase your rate of business, and thereby your profits, a rewards program is just the solution for you. It’s a great way to stand out from the competition and retain your customers over the long-term, in addition to serving as an attraction for new clients.

Your small business can implement a rewards program in a number of different ways depending on the type of service you provide. You might go with the familiar grocery store technique of reduced prices for active members of the program. Free giveaways are a classic approach utilized by coffee shops everywhere where, for example, every tenth coffee is free.

You might wonder if rewards programs are expensive. At only $19.99 a month, we’re much more affordable than our competitors who charge $100 to $200 a month, and you’ll certainly receive a huge return on your investment. This is because when your customers sign up for a loyalty program, you gain access to a list of valuable contact information that you can use to directly market your services to people who have already proven themselves interested in your product. That’s a market you’ll be hard pressed to reach using traditional advertising.

It doesn’t have to take much time to set up and monitor a rewards program. From the customer perspective, the best program is a simple one, so they can figure out how much money they’re saving without having to make a series of complicated mental calculations. Naturally, simpler rewards programs are easier to run as they reduce the amount of time you need to spend providing customer support.

The easiest way to reduce the amount you spend supporting your rewards program is by using Loyal Loops. We’re experienced in providing quality programs to small and medium-sized businesses and can help you decide on the right rewards program for your needs. Don’t hesitate — contact us today for a consultation on whether it’s time to begin your rewards program.

3 Reasons Grocers Profit From a Loyalty Program

A loyalty program, by Loyal Loops, can be an effective component of your grocery store’s marketing plan. Successful marketing plans are designed to bring in new customers and keep old ones coming back. Loyalty programs have three advantages to making this happen. They can establish an excellent reputation as a brand which offers high value for its products, take advantage of customers thinking in terms of sunk cost, and channel both of these into an effective word-of-mouth advertising scheme.

1. Great Value

The best part of a loyalty program is how it works itself into your customers’ thoughts about your business. If a customer believes that they are getting more products for free, they will have a much higher opinion of your store. Even if the real savings is something as low as a five dollar discount for every hundred dollars they spend, this makes a customer feel as though they are skilled shoppers saving huge discounts. Loyalty programs focus the added value they feel like they are getting to your store, associating the better savings with your business.

2. “I can’t stop now”

A common reaction to investing time or money into a project or program is to feel that “if I’ve put this much into it, I’d be wasting it if I don’t put more.” This is the sunk cost fallacy, and is a powerful marketing tool. By tying your loyalty program to easily understood goals, customers will feel that they have already started working towards that goal and would lose all their progress if they stopped now.

3. Spread the Word

Lastly, these tools create their own word-of mouth campaign. You want your customers to proudly say that they shop at your store, whether because of the savings or out of habit. This has the power to come up in casual conversations with friends and family, spreading an effective message about your business.

These three benefits from a loyalty program can dramatically increase the profit of your grocery store. Contact Loyal Loops to find out at how you can work them into your marketing plan, and soon you’ll be seeing a lot of the same faces coming in again and again, bringing new faces along with them.

Why You Need a Loyalty Program

A steadily increasing customer base is something all businesses want, and one way to get more people to notice your business is to begin a customer loyalty program that rewards them for doing business with you. The benefits to offering these programs are many.

People like being rewarded, and they like the idea of getting needed services for free; if they know the loyalty program will result in these benefits, they’ll do more and more business with you. That stable customer base will also bring in new customers through referrals. As those referrals become steady customers, they’ll refer more people, and so on.

Customer loyalty programs also make you stand out, if you make the rewards useful and fairly substantial. These programs don’t have to be elaborate; they can be as simple as cafes offering free coffee after a certain number of purchases, or a copy shop offering free color copies or brochure printing after a certain number of transactions. But if you offer that free coffee fairy frequently, or you make your most popular copy service free, customers will see doing business with you as a great way to save their own budgets.

Loyalty programs that give you repeat business also enhance your local reputation. Repeat customers are often on a first-name basis with employees, and this can actually make your business seem friendlier and more supportive of the community. Loyalty programs don’t take much energy to implement or maintain, making them one of the easiest ways to make your business a success.